About Denise Urbans

Denise Urbans was founder and president of Res-Kem Corp. a leading supplier of water treatment equipment, parts and services, and General Water Services Corp.,at the time the mid-Atlantic’s second largest supplier of portable exchange equipment (SDI). Res-Kem and General Water were acquired by Nalco, an Ecolab company, in 2010. She stayed on with the company until 2013.

Like many former executives, Denise naturally gravitated toward a consultation career and started ShedWater LLC.  She coached and consulted and was fortunate enough to meet the and work with Ecosoft Professional Products, manufacturer of Ecomix®.  Currently ShedWater is the national representative for Ecomix.

In late 2017 Denise and her brother Michael Urbans acquired the residential wholesale business which Michael led, from Nalco, a division of Ecolab.  She is currently engaged as Business Manager for Urbans Aqua LLC, https://www.urbansaqua.com/ doing what she loves best – running a company.  For this reason Denise has stepped away from consulting but is always happy to talk with dealers and business owners within the water treatment industry at no charge.

Spring of 2020 Denise welcomed, Joe Urbans, (brother) to take over sales for ShedWater.  Joe started with Res-Kem and continued with Nalco until 2018. Joe’s background is in sales of commercial/industrial water treatment equipment and Service DI (PEDI).

Denise was the first female president of WQA https://www.wqa.org/ and is a member of the WQA Hall of Fame and a past recipient of the Regents Award. WQA is the leading industry trade group. Denise continues to be among its most active members. She actively participates with the Water Quality Research Foundation (https://www.wqa.org/WQRF), an independent research foundation and is a former board member of the Delaware Valley Industrial Regional Council (DVIRC-http://www.dvirc.org/). DVIRC is an economic development organization committed to assisting small and medium-sized manufacturing enterprises compete and grow in the global economy.

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